In color theory, hue is one of the main properties (called color appearance parameters) of a color, defined technically in the CIECAM02 model as "the degree to which a stimulus can be described as similar to or different from stimuli that are described as red, orange, yellow, green, blue, violet," within certain theories of color vision.

Hue can typically be represented quantitatively by a single number, often corresponding to an angular position around a central or neutral point or axis on a color space coordinate diagram (such as a chromaticity diagram) or color wheel, or by its dominant wavelength or by that of its complementary color. The other color appearance parameters are colorfulness, saturation (also known as intensity or chroma), lightness, and brightness. Usually, colors with the same hue are distinguished with adjectives referring to their lightness or colorfulness - for example: "light blue", "pastel blue", "vivid blue", "cobalt blue". Exceptions include brown, which is a dark orange.

In painting, a hue is a pure pigment—one without tint or shade (added white or black pigment, respectively).

The human brain first processes hues in areas in the extended V4 called globs.